I get it. You're sceptical. You hear all the time that you should start a podcast but why is podcasting a great marketing tool for your business? Isn’t the industry oversaturated? You'd be surprised how many businesses are seeing the benefits of using podcasting as a marketing tool to reach their target audience and explode their business. In this episode, I'm going to give you three reasons why podcasting is a great marketing tool for your business.
KEY TAKEAWAYS FROM THIS EPISODE:
- Some interesting podcasting stats that you may not be aware of
- How a podcast can help grow your business
- Rosemarie busts some myths that hold back people from starting their podcast
- What you need to get started with your podcast
TUNE IN TO THE FULL EPISODE
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How is a podcast a great marketing tool for your business?
No matter your business - whether you're a coach, a healer, or a fitness fanatic, you need a content strategy and a podcast is a great option. You can use your podcast as your main content and repurpose it for blogs, social media posts and YouTube (just to name a few).
A podcast allows you to share your message with a wider audience, increase your reach and visibility and also establishes you as an expert in your field. You can grow your know, like and trust factor a lot quicker than any other marketing tool, making it easier to turn your listeners into qualified clients.
For those who aren’t as comfortable in front of the camera, podcasting is a great option. No makeup is required. How you look doesn’t matter. You just need to voice to share your message. Opportunities through podcasting will help you grow and scale your business a lot quicker. I’ve worked with some amazing women who have been offered book deals, speaking gigs on big stages, mentorship from well-known business leaders in the online space and increased their revenue.
Your audience needs to hear your message. I won’t lie to you, as of April 2021 there are over two million podcasts. But each show brings something unique to their show. You can do the same. Only you can be you.
Did you know...
...podcasting was developed in 2004? A lot of people think that podcasting is a new thing especially as the number of podcasts grew significantly as a result of the COVID 19 pandemic.
But it’s been around for a long time. In fact, it was former MTV video jockey Adam Curry and software developer Dave Weiner Curry who wrote a program that enabled him to automatically download Internet radio broadcasts to his iPod. Several developers improved upon the idea and podcasting was officially born.
Check out these stats
According to the 2021 Edison Research Infinite report, 80 million Americans (which is 28% of the US over 12 population) listen to podcasts. That's a 17% increase from 2020, 62% of the US over 12 population. So that's around 176 million people. And now weekly online audio listen. 78% are now familiar with podcasting whereas five years ago, it was 55%. And it’s only the beginning.
Let's bust some myths about starting a podcast
You need a lot of money to get started. Wrong! You really don't. There are too many podcasts out there. There isn't a place for me. Wrong again. As of April 2021, there are over two million podcasts but guess what, not all of them are active i.e. producing new episodes right now. It’ll take me hours to create content. Nope! You don't have to spend endless hours creating content for each episode. You just need an outline and hit record. It's that simple.
What you need to get started with your podcast
The key three things you need to get started are a microphone, headphones and a hosting platform.
1. Microphone - you can buy one for £100 or less on Amazon.
2. Headphones - you don't need anything fancy to start. The ones that come with your phone will be good enough at the beginning.
3. Hosting platform - there are over 15 platforms to choose from. My top recommended one is Libsyn, followed closely by Buzzsprout and Podbean. Be sure to do your research before deciding which one would be best for you.
You’ll need software to record your episodes too (of course!) For solo episodes, you can use Audacity or Garageband (for Mac users) - both are free.
There are a lot of pros to adding a podcast to your marketing strategy: grow your visibility, build your authority, grow your audience and being able to scale your business quicker by being open to the opportunities that will come your way as a result of podcasting.
CONCLUSION
Podcasting is a great marketing tool for your business. It's a powerful way to build brand awareness and the know, like and trust factor with your audience. What have you decided? Are you ready to start podcasting for your business? If so, we're here to help. Let us show you how easy and powerful podcasting can be and how it can explode your business growth. Contact us today to get started!
RESOURCES MENTIONED
Edison Research Infinite report
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