If you're considering starting a podcast, it's important to take the time to figure out why you want to start a podcast. Are you looking to share your thoughts and ideas with the world? To build a community of like-minded individuals? To make a name for yourself in your industry? Once you know why you want to start a podcast, it'll be much easier to come up with a plan and create content that meets your goals. So sit down and really think about it – what's motivating you to launch a podcast? Once you have the answer, everything else will fall into place.
KEY TAKEAWAYS FROM THIS EPISODE:
- Five questions you can ask yourself to help determine why you want to start a podcast
- Three things you’ll need to see results from your show
- Rosemarie shares her why for starting this podcast
TUNE IN TO THE EPISODE
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WHY DO YOU WANT TO START A PODCAST?
First, let’s look at the stats:
As of April 2021, there are two million podcasts in the Apple Podcasts app. And I’d guess that the COVID 19 pandemic had a lot to do with the growth of the industry.
According to 9-5mac.com, of that 2 million, 26% have produced one episode. Does that surprise you? I bet it does. So that brings that crazy high number to approximately 1.5 million with two or more episodes.
And guess what? 44% have four or fewer episodes. So that brings the number down even more. Do you see where I’m going with this? Even though it may seem like the industry is oversaturated, it actually isn’t. And obviously, we don't know the exact reason why that 44% only did four episodes or less, but the fact remains that there aren't as many active podcasts as you may think.
Some reasons why some podcasts don’t make it past seven episodes
- The show was a mini-series on a specific topic intended to run for a specific period of time
- The host underestimated how much was involved and stopped producing episodes.
- The host had unrealistic expectations of becoming a millionaire overnight
This is where your why comes in and is so so important.
Podcasting is a long-term strategy and used the right way you will see results. But it will take time and a whole lot of effort and patience on your part. In times when you’re feeling frustrated, overwhelmed, defeated and questioning whether you made the right decision starting your podcast, you’ll remember your why.
Here are some questions you may find helpful to think about when determining why you want to start a podcast.
- What's your vision for your podcast?
- What are your goals?
- What are the benefits to you and your business?
- Is a podcast something that your existing audience wants? Pssst…..if your audience doesn’t listen to podcasts then there’s no point starting one!
- What’s your purpose?
Here are some of my own answers to those questions in case you find them helpful.
- To help 150 women by the end of this year start their podcast by sharing tips and strategies they can easily implement so that they can use their voice to share their message and make an impact on the world
- Increased visibility and credibility in the online space
- Positions me as an authority and go-to person in my niche. It’s also a way for me to create content for my business much easier. I’m not a writer but good talk for hours and hours. Seemed like a good fit to me!
- Absolutely! I was getting so many questions in the DMs from people and I thought if one person is thinking this, then others must be as well. Why not create a podcast that answers those very questions and more?
So to recap…you need to get super clear on why you want to start a podcast. And I don't mean from a business perspective but from a personal point of view as well. I knew that my podcast would help increase my confidence in public speaking.
Of course, no one can see me when I’m recording my episodes but podcasting (in my opinion) is the highest form of visibility, so if I can be comfortable with speaking to hundreds, thousands of people on a podcast then I’m one step closer to speaking on a public stage.
It might take you some time to get the results that you want from your podcast.
You will need commitment.
You will need motivation and a hell of a lot of time.
Like anything in life, there may be times when you want to throw in the towel but always remembering your why will keep you focused.
CONCLUSION
Before you take the plunge and start your own podcast, ask yourself some tough questions about why you want to do it. What are your goals for the show? Who is your target audience? And how will you measure success? Once you have a clear idea of what you want from your podcast, there are three essential things you need to make it successful: great content, a strong marketing strategy, and commitment. If you can focus on these key elements, you’re on your way to getting it right. Are you ready to launch your podcast? Let us know how we can help!
RESOURCES MENTIONED
Stats from 9to5mac.com
CONNECT WITH ROSEMARIE
Are you subscribed to the podcast? I hope so but if not, why not head on over to your favourite podcast listening app and hit that follow button so you don’t miss out on any future podcast episodes? Follow the show on Apple Podcasts.
And if you’re loving the podcast, I would love it if you could leave a rating and/or review on Apple Podcasts. I personally read every review and will even give you a shoutout on the next episode.
And it's super easy! Scroll to the bottom, tap to leave a rating and select “write a review.” And that’s it! Then be sure to let me know what you loved most about the episode!
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