Storytelling is one of the oldest and most powerful forms of communication. It's a way to convey ideas and messages that can inspire, engage, and motivate people. When it comes to branding your business, storytelling can be a powerful tool for connecting with your audience on an emotional level and creating a lasting impression. In this episode, we'll explore why storytelling's important in building brand awareness and how you can find your 'true' why. If you're ready to learn how to tell powerful stories that will help you grow your business, keep reading!
Meet Mellissa Tong, an award-winning storyteller. Mellissa works with businesses, large and small, on building their brand identity and crafting compelling messages on video to connect with their customers on an emotional level to drive sales and keep them buying. She has been telling stories for over 27 years. She started out as a TV news anchor/reporter/producer, worked on a CBS prime time show called Martial Law, founded DuckPunk, and directed and produced award-winning TV commercials and branded content for Fortune 500 companies such as Nissan, Verizon, Wells Fargo, Walmart, just to name few.
KEY TAKEAWAYS FROM THIS EPISODE:
- What storytelling means
- Why storytelling is important in building brand awareness
- How you can find your 'true' why (it might not be what you think it is)
‘‘People are drawn to stories. You cannot just give people facts when you just give people facts. Outbrain just somehow can only hold on to that many.’’
‘‘Why did you start your business in the first place? Now even just this first question, a lot of people get tripped up by it because people always say, oh, I started my business because I wanted more time. No, that's the result of why you started your business.’’
‘‘Unless your why is so obvious that you don't need any work to dig it up, but it's very common for people not to know what their why is. And you need somebody to work with you to pull that out. And then once you have it, you go like, of course, of course, that’s my why.’’
CONNECT WITH MELLISSA
Mellissa has won a number of awards including Clio, Addy, Telly, Best of Business in Video Production for 9 consecutive years since 2012. Her vision is to teach and educate every single business owner, regardless of the size of their business, to understand the power of storytelling and how to apply it in different areas in their business to position their brands and grow their business.